When it comes to editing and planning, this is definitely one of my favourite music videos, which is why I have chosen to use it for my analysis. Its quick and smooth cuts make the motions of the music video flowing and exciting. The jump cuts from one person to the next doing the same motions make it a unique styled video.
There are HUNDREDS of jump cuts throughout this music video. Such as these screen shots from the video showing different shoes doing the same motion but cut evenly to make it look as though the shots are just one whole, un- cut shot.
As you can see from the images above the jump cuts are staged in the same position, just using different feet and shoes, representing different couples going through the same relationship issues that are mentioned in the lyrics as well as suggested throughout the music video.
Another reason why this would be seen as a good music video is because it advertises the face of the artist/band. Having many different shots of the singer in close up shots throughout the music video. (Below)
This music video has spilt screens in some shots as well, using jump cuts with it, making a figure cut into three different shots, matching them up into one line evenly and so they look like one whole figure. They also did this with faces, cutting them into two, have them both lip syncing the lyrics and so the face looks connected yet they are cut in half.
More split screens got through the entire music video, shooing different shots of people doing the same motions, yet again.
Overall, this music video has many different qualities which provide it with positive feedback in my opinion due to its clearly well planned shots and BRILLIANT editing in every shot. Ticking all the boxes for the perfect music video.
No comments:
Post a Comment