The music video should contain editing that is 'broken', using jump cuts as such to maintain interest to the viewers and listeners of the music video. Most of the time, there are jump cuts throughout the music video to excite the song and create movement by changing the scenery and angles all through the 'short', entertaining the viewer and publicising the Music Artist in a positive aspect.
Unless the video is aiming for a more narrative slant, to which it wouldn't have as many jump cuts, so it could narrate the story in the video.
Music video's are very different to films as the camera is usually hand held, visual effects are more likely to be used and more often as well as the video itself is surrounding its attention to the song, editing its cuts in tune with the song and beats. Eye contact with the camera is another difference between a film and a music video, as the artist is engaging with the audience by looking straight into the camera, engaging the viewers and making them feel 'closer' to the artist.
Here is an example of this in a music video.
Elbow- Ground for divorce.
As you can see, in this music video the editing is in tune to the beats such as the pool table shot etc.
Here is another music video with the singer engaging with the viewers as in this specific video (Elbow) They don't particularly engage to the camera, where as the editing focussing on the beats connecting well with the song.
No comments:
Post a Comment