The advertisement tells the audience the tour dates of the artist as well as introducing their guest act as well as the time and date of the tours and performances. There is a large image of the artist's face as well as the image being the front cover of the album and so fans will straight away recognise the artists album cover.
This poster is showing off the amount of positive reviews that Ellie Goulding received from her album, with this many positive feedbacks, it encourages and interests new audiences to see for themselves. Possibly introducing more fans.
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