digipak lesson tutorial

screen on the green

Research - Similar Album Covers + Titles

As we have begun planning what we want our digipaks and advertisements to look like, I started to think about what we could call Poppy Power's debut album. Often, first albums are self-titled, however this isn't always the case. Inspired by the featuring of fairy lights in our music video and the contrast between light and dark, I suggested the album title 'Lights Out', which my group seemed enthusiastic about. It's short, memorable, and I feel will represent the album well, so it looks like we'll be sticking with it!

Teaser image / experimenting with Photoshop

One issue that was brought up, however, is that choosing such an album title may be limiting. For example, we looked at the artwork for Ellie Goulding's similarly titled debut album - Lights - which features graphic design elements that surround and illuminate the artist and emphasize the album title. Therefore, we felt like we would have to settle on a theme that features lights for the digipak design. Whilst I think this would be interesting, I went on to look at another similar artist, Clare Maguire, - who's debut album is titled 'Light After Dark'. The artwork in this case, however, simply features a shot of the artist with little graphic design or obvious reference to the album name. Therefore, the album design doesn't always have to reflect the title, which gives us freedom in coming up with whatever design we feel would fit best.