Planning - Shortlist of Photos

After going through the photos that we took during the music video shoot (see post here), I began to narrow them down to the final few that I want to use for my ancillary products. But first, I decided for my digipak to have four panels, with an additional outer slip case. I came to this decision after taking inspiration from Bat For Lashes' digipak for the special edition of 'Two Suns'. What I liked about this example is that it essentially allows the album to have two covers - one on the digipak and one on the slipcase. This means that the fan gets something extra by buying the digipak, as well as alternate artwork.

Bat For Lashes - Two Suns (Special Edition)

Taking this into consideration, I have decided to have the digipak feature photos of Poppy taken during the fairy lights scene from the video, whilst the slipcase depicts Poppy in her red dress. This is because I wanted the digipak's images to look consistent, whilst the slipcase features something different but still keeps with the dark aesthetics and ties in with the music video. The latter also applies for the rest of the photos, as I want to only feature photos taken on set in order to build Poppy's artist image and convey her in a consistent fashion. For my advertisement, I plan to feature the digipak cover image prominently, in addition to a thumbnail of the slipcase cover. This means that the consumer would be able to recognize Poppy on both the main digipak cover art, as well as the limited edition slipcase, if they were to encounter either on a shelf in a store.

So without further ado, below you can see my selection of photos.