PLANNING: Analysis of Original Music Video

Currently, there is no official music video for the song, Howl by Florence and the Machine. This may be because the song had already seen success in the music charts. A music video's main purpose is to promote the artist as well as the song. Yet, this song was able to get over 2.3 million views on Youtube with just her album cover for people to look at while the song is being played.

I believe that a music video was not created as the artist felt it was unnecessary to create a music video if the song itself has already become a hit. When my group first mentioned to use this song in our music video, I had no idea what the song was. But until I actually heard the track, I instantly recognised what song it was as I had heard it before (even though I didn't know the name of it). Florence and the Machine is not an artist I personally listen to, however, the fact that I had heard this song multiple times before even though I do not listen to the artist's music at all shows how mainstream this song is.

However, a music video may not have been created for this song as the artist may of thought there is nothing extra they can show on screen that the artist hasn't made the audience visualise in their heads while listening to this song. The fact that you can listen to the song with such powerful lyrics alone shows that a music video may not capture the concept they were trying to perceive, as everyone can relate to the emotions the artist is trying to convey in the lyrics.