Saturday 15 October 2011

Florence & the Machine website analysis

Florence and the Machine has a very natural look. With red hair and pale skin which gives her a sort of appearence that could have been seen in the early 1900's as the ideal beauty. Personally, I think she has a beautiful face as well as voice, although there are arguments on what is attractive and if she 'cuts it.'


Her websites contains an organic atmosphere to it. With its natural sounds as well as lungs on the left hand side, hanging from worn out white ribbon. This lists the options to the websites such as; Gallery, Videos etc.. 

Overall, the main website has a very old fashioned look to it with some out of the blue images that move with the option of listening to her songs as you browse around the site. With the delight of the sound effects  and the small animations of some of the images that features in her site such as the lungs- which breath in and out, in a slow and calm manner. A butterfly that moves its wings from time to time, a red rose that withers and dies in animation and then falls off the screen. 


Even though, this is the main page- there is a very different style to her usual 'look' and presence when you take a look at the main page that promotes her new album 'Ceremonial.' 

This makes me look at the possibility that she is now abandoning the 'all natural' look and turning a bit more modern. Which would be a shame, since i thought she had such a unique idea with her videos and look. But I guess we'll just have to see. 

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