When creating a digipak and an advertisement, there are basic rules that must be abided by to ensure it meets the conventions and ends up looking like a digipak/advert. These vary from font sizes/font colours to the layout and overall organisation of the whole ancillary product.
DO:
Use a clear font
Use appropriate sizes for images and fonts
Use clear photos which are in focus
Use photos that are an appropriate shape
Use a layout that follows the rule of thirds for composition
Use an appropriate face type that follows the genre conventions
Use fonts that follow the conventions of the genre
Follow the conventions of the 3 colour rule that is appropriate for images, font and background.
Use a clear and organised layout to text and images can be seen properly
Use appropriate industry logos and conventions and ensure they are properly positioned
DO NOT:
Stretch images
Use unclear/out of focus images
Use layer styles
Use unnecessary effects unsuited to the genre or theme
Place test across the artist's face
Use a font which is not related to the genre or theme
Feel there is a need to use a separate photo on every panel
Use unnecessary imagery
Use multiple font types and colours within an area
These basic do's and don't are guidelines which must be met in order to create an ancillary product. This is because even if 1 of the rules were broken in creating the digipak or advertisement, then the overall quality of the final product may be compromised. For example, if I used an image which is not in focus or stretched an image without keeping it's proportions, then it will not look like an organised professional looking product. It will look odd within the design and will stand out for all the wrong reasons.
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