Tuesday 27 December 2011

Research - Album Stickers

A common feature for albums, which I have decided to replicate for my digipak, is the presence of a promotional sticker that is affixed to the front cover. The sticker serves as an additional way to entice the consumer into purchasing the album, by highlighting the inclusion of singles that the audience may be familiar with, special edition features, etc. I have therefore decided to take a look at various examples of these stickers, which you can see for yourself below, and identify the information that is most commonly displayed on them.

Hover over to expand:

  • Singles that are included (e.g. "Includes the #1 single...")
  • Bonus content - extra tracks, bonus disc, making of's, etc.
  • Excerpts from favourable reviews (e.g. "The voice of 2011 - Q Magazine") and/or amount of 'stars'.
  • If the album is a limited or special edition version, then it is clearly labeled as such.
  • Album and/or artist name may be repeated for emphasis
  • Barcode number (in small characters - also present on the album's spine)

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