Here is a live recording of our video coming on in the cinema and the audience reaction we received. The audience cheered at the end and beginning of our video, which makes us feel very proud and we feel we may have met the needs of our audience, as some of our target audience are in the audience. The young, mainly female university age students, with a different style and artists who like alternative pop/rock music.
Below are four videos of the direct video responses I received after we have watched our music video on the cinema.
The main comments we received on our audience was that they really liked the projection shots in our video and thought that it was very creative. They also liked the parts of our video, such as when the artist is running through the woods and the make up styles we used. Overall, I learnt from my audience feedback on my music video that hard work really does pay off! I think we have definitely succeeded in making a conventional music video, I feel that we had met the media expectations as the audience did not reflect back any negatives or things that they felt we could of improved which is always a good thing! I would personally say, we could of possibly used more wide shots in the projection base track, and ensured that everything was in sync and I think one part of the video looks a little off. So really, it's just about sitting and watching it repeatedly to see if there are any visual faults! However, I do think that we did well, Poppy (who was this artist in the video) really had so much energy and performed so well, and I think this lead to the success of our video. She was very enthusiastic and really took on the role of the artist, so this definitely made our video more entertaining to watch! We attempted to meet the demands of the audience as best as we could; so we met the conventions of music videos by editing the shots to the beat of the music, using several close ups and ensuring the artist looked directly into the camera to connect to her audience, as well as cutting quickly towards the end to build a climax. I also feel that each one of our base tracks were well thought out and really followed the conventions of an alternative pop artist music video, we tried to be very creative in her styling and look.
In conclusion, I am very happy with the product, and by the response of the audience I feel our hard work has paid off and we have met the demands of our target consumers.
Here is a short video of a couple responses of my ancillary work. I also received some other comments:
'I really liked the way that the picture links to the video and the one on the advertisement. It's a little plain but it doesn't go overboard.'
'I like the font and the colour scheme, the darkness links to the video and you've done really well in linking the products to the video.'
'I like the darkness and cold feel to the cover, and the advert is really simple and direct, which is important to reaching the audience'
' It's really good, and the pictures are relevant and look really nice on the Digipak, only small thing is on the advert you've forgotten the "www", otherwise I like it!'
From all this feedback I have learnt that my ancillary work is good enough and does follow the conventions. This is the task I struggled with the most and I think it showed but I did try my best to constantly link both products to make a successful promotional package. I think that used appropriate images and tried to add extras to my Digipak, such as a sticker and copyright information on the CD space. I think that I will attract my target audience as my video was a success, and my Digipak is based around the images in my video so together they can attract my audience and be a successful product.
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