EVALUATION: Question 2

How effective is the combination of my main product (video) and ancillary texts (digipak and advertisement)?

The purpose of a music video is to sell the album. Although my digipak has 10 songs and the design of the digipak has clear visual links to the one music video we created, the purpose of this is to promote the artist. During the production of my group's music video, we already had plans into how we are going to link our music video to our ancillary products. This was done by Nick photographing Poppy (the artist) during the production of our music video. By doing this, the photographs we had would show a direct link to the music video as the images show Poppy with the same clothing, in the same location and with the same props as in the music video. We had thought of this during the planning stage of our music video as doing a separate photo shoot would be time consuming and may not link that well to the video. This is because we would have to recreate the same scene as in the video and this would be difficult to do. We also did not want to take stills from the music video itself as we were told the image quality would be compromised. I feel my main and ancillary texts are successful as both have clear and noticeable links to each other in many ways.

The fact that the same artist (Poppy) is used on all three products show that the music video, digipak and advertisement all relate. This is because in the conventional media world, you will generally see the same artist try and promote his/her own album as well as feature in their own music video. The advertisement will also contain the artist as the main reason all these products are released is to promote and sell the artist whether it be their name or image they're advertising.

The camera angles used in the music video are very similar to the camera angles used in the images of Poppy in the digipak and advert. An example of this includes the way the camera angle is a wide angle shot in the digipak front cover showing the whole of the artist's body. The music video also contains the same wide angle shot showing the whole artist's body. Below are two GIF images (one image from my digipak and one from the music video) showing the similar camera angles used in both shots. 

1st image is from digipak while 2nd image is from video.
As you can see, the camera angles are similar as they display the whole artist in both shots.

1st image is from digipak while 2nd image is from video.
Both images contain the artist in a standing position with a mid shot at eye level. The similarities of the camera angle show how the video and digipak link visually.

The font used in the digipak is exactly the same font used in the advertisement. Having conducted a bit of research, I noticed that designers use the same font in both their digipak and advertisement. Having seen this consistently in real media products, I felt that I should keep the font in my ancillary products consistent. This is because I want both the digipak and advertisement to relate to each other as much as they could in terms of visual similarities. The font colours are both red to keep the consistency in the designs so the audience can see the visual links.

I feel that overall, my music video and ancillary products are successful in terms of how they relate to each other. The noticeable links between the three are clearly obvious to the audience with many similarities between the colours shown, camera angles, setting and lighting used. I do feel the audience would be attracted to the media products I have created as all three have been planned and created in a way which ensures that every aspect of the video and ancillary products show direct links to each other. The also have very unique designs and I feel the audience will appreciate the way all three products look similar.