Class discussion of Digipacks importance in the music industry.

Now that we have finished with our music videos, it is time to move onto the digipak's. Last lesson we were asked questions about the 'artwork'. 

"Why is artwork popular?" 

In my group, 31, we discussed how artwork is so popular:

* It gives the music artist the opportunity to demonstrate their style. Allowing the music artist to change their 'look'. 

* Gives the artist an opportunity to set a trend for their fans. 

*Artwork can indicate to the listener/audience what genre the music is going to be. 

* Its a good way of attracting new fans. 

* Its an expression of artistic intent. 

* Establishes who the artist is.

* The artwork can also illustrate the music artists personality. 

How important are the ancillary products to the artist

 and the industry, and in relation to the music video? 

* It brings in more profit as it is more expensive than buying the normal album pack. 

* The industry broadens out into different mediums. 

* It's a big way of advertisement. How else do we hear of new artists and their up coming albums?

Advertisement is the way their audience hears about things. Advertisement is the way that new music artists get 'known' and recognized. 

* It helps to combat piracy as you cannot download a digipak. And so, when you purchase a digipak, you get something 'special'. And so, the industry hopes that people are less likely to illegally download music if they are offered the chance of buying a digipak.