Researching Ancillary Products - Conventions

There are various Codes and Conventions of Digipak Covers that the majority of Digipaks follow in order to be categorised as a successful Digipak cover. We went over these functions in class so we could really get an idea of how to set out our Digipaks and what sort of things we need to put in them.

Here is a screen grab of the presentation we went over in class. It covers a typical example of a Digipak and things we need to include in it. On the inside there is usually features like, acknowledgements, graphic designs, tracks lists and other things like a booklet of lyrics, backstage pictures, exclusive photos and band/artist details.

The front of the Digipak includes a picture of the band/artist or some sort of representation of them, so this could be a symbol or logo. Production information is written, like the copyright and company details. There is usually the name of the artist and the album title.. Some covers have promotional stickers and then on the back there's the bar code and the track list in the same font as the artists name.

We were given some advice when doing our Digipaks,

• Follow Conventions
• A5 landscape for the advert
• Good Digipaks will feature quotes about how good the album is
• Good idea to use tour dates on advertisement
• Make the artists name bigger than album title.

Don't:

• No more than 3-4 colours
• No more than 1-2 colours
• No thanks you's (can seem a little embarrassing if we make up random ones!)