Saturday 1 October 2011

Laura Muvley

Laura Muvley is seen as a feminist due to her opinion on the current representation of women in the music industry and how females are representated as a male fantasy in the media. 
"In a world of stereotypical sexism and female respresentaion is divided between dominance of males and sexualisation of females. Male fantasies are projected onto women who match these fantasies."
The imbalance of respect to gender in the media and in music videos are now 'expected' in the modern society! It has now become the expectations of music videos to have women exploiting themselves in different genre type videos. 
Male music artists 
who have R'n'B, Hip-Hop, Pop and even Rap genre's are most likely to have a woman half naked in their video. 
Female artists, 
mostly Pop, are self advertising as sex objects. Wearing bikinis and dancing in a sexual way, representing themselves to the male fantasies. 
This sexual representation of women is done in music videos by their image through costumes and makeup, attitude from the lyrics in the sons well as their dancing and body language whilst engaging to the camera.

However, there are a few artists who are not stereotyped or advertising their self as being part of the males fantasy. Artists such as Adele, Duffy and Ellie Goulding are not represented as part of a male fantasy. Instead, they rely on their actual talent and song writing skills to win over the listeners. 

An example of the male fantasy would be S&M by Rhianna:

The song lyrics in this video are what point out to me to be the male fantasy. I quote: "I may be bad but I am perfectly good at it, sex in the air and I love the smell of it. Sticks and stones may break my bones but chains and whips excite me. "
If that isn't exploiting the female stereotype of the sexual male fantasies, then I don't know what is. 

Also a male music video with the male fantasy would be Snoop dog, Sweat. 



Out of many music videos that I looked at, This, was by far the most revealing as well as the ideal match to the fantasy for men. Having shots of a young girl (in her 20's) in nothing but a skimpy bikini doing sexual stretches, showing off her flexibility in a manner that would suggest to be sexual.




And then an example of a music video with a woman not representing herself as a sex object. 


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