Research - Laura Mulvey representation

Laura Mulvey has strong ideas on representations. She believes that in today society there are huge aspects of stereotypical sexism. The enjoyment of watching videos has now been divided into the dominance of male and the sexualisation of females. Male fantasies are projected onto females who dress to fit and fulfil these fantasies. Women are represented as passive people who have no power in music videos and are dismembered and downgraded to satisfy the gaze of the male. An example of this is the video:

Snoop Dogg – Sweat.

Women faces are often shot separately to their body's which downgrades and cuts them up whereby they lose their identity and they are only recognised by parts of their body. This puts pressure on women in today's society to compare and obsess over these parts of their body as they are frequently represented in the media as part of music videos.




Adele - Rolling in the Deep

 Here is an example of a British artist who doesn't sell herself through sexual connotations in her videos. This creates a positive outlook of the artist and helps to promote her music.


Wiley - Wearing my Rolex

Surprisingly, in this video the artist is not scene which may be quite frustrating to the audiences but questionable as to why the artist has made this decision. In some ways it makes it more about the music as this song was a huge success despite such a disjunctured video.